Your brand isn’t just your logo, colors, or tagline – it’s the strategic collective of how people perceive, trust, and remember you. If your brand positioning is unclear, inconsistent, or forgettable, you’re losing customers without realizing it. This is where Public Relations comes in.
Here are three of the most common brand positioning mistakes, and how to fix them.
Your brand message is too broad
If you’re trying to appeal to everyone, you’re resonating with no one.
The Mistake: You describe your brand in vague, overused phrases (“high-quality,” “innovative,” “customer-first” “authentic”) that don’t actually differentiate you. People often use words like these because they sounds good. But the reality? They don’t tell anyone, anything.
The Fix: Be clear, specific, and unique. Who do you serve? What do you solve? Why should people care? The sharper your messaging, the easier it is for customers to understand (and remember) your value.
💡 Quick Test: Can someone describe your business in one sentence? If not, it’s time to refine your message.
You sound like everyone else in your industry
If your brand looks, sounds, and feels like your competitors, you’re giving customers no reason to choose you.
The Mistake: Your branding, messaging, and positioning blend in rather than stand out.
The Fix: Find what makes you different. Maybe it’s your tone, your approach, or the way you package your offer. Maybe it’s your personal story and how you tell it. Whatever it is, lean into it. Clarity and confidence in what sets you apart make your brand magnetic.
💡 Ask Yourself: What can I say about my brand that my competitors can’t say?
You’re not speaking directly to your ideal customer
The best brands don’t just talk about what they do, they speak to to what their audience needs.
The Mistake: Your messaging is focused on your business, rather than the customer’s pain points and desires.
The Fix: Shift the focus. Instead of “Here’s what we do,” try “Here’s how we help you.” Make your customer the hero of the story, and position your brand as the guide. Create an audience profile based on your dream customer, and make sure everything you say, create, and do everything with them in mind.
💡 The Key: When you speak directly to your audience’s problems, they see you as the solution.
Ready to position your brand so it connects and converts?
If you’re ready to stop second-guessing what to say and start showing up with clarity, confidence, and consistency, this is your sign to take the next step. Your brand voice isn’t something you find—it’s something you build. And once you do, it becomes the filter through which everything else gets easier.
Want a shortcut? The Master Messaging Playbook is your go-to, expert-created guide for developing messaging that resonates. It’s packed with prompts, strategy, and step-by-step frameworks to help you define your voice, refine your message, and finally communicate your brand in a way that clicks.
✨ Head to the Sable & Rose Resource Library to get your copy. Your message deserves to be heard, and this playbook will help you make it happen.
