Four photo collage grid of Sable & Rose founder, Maria Rose Esposito

Why storytelling is the secret (and how I built a business around it)

Four photo collage grid of Sable & Rose founder, Maria Rose Esposito

Where my story starts

Hi, I’m Maria Rose. For as long as I can remember, I’ve been drawn to the art of storytelling – the way the right words, told at the right time, can shift perspectives, spark emotion, and make people stop and pay attention. I didn’t know it back then, but that’s PR at its core. And it’s what I’ve spent the past 13 years mastering.

I started my career at the world’s biggest global agency, working across industries from beauty and fashion to tech and hospitality. I saw firsthand how powerful PR can be – how a single piece of press, the right narrative, or a well-timed activation could completely transform any business. But I also saw how generic, expensive, and overcomplicated it had become, especially for small business owners and solopreneurs who needed it the most.

That’s why I created Sable & Rose.

A modern PR studio designed to help growing business build credibility, attract the right opportunities, and build relationships with the right people. The ones who will talk about you, believe in what you do, and turn into lifelong clients and customers. PR shouldn’t feel like a luxury or a mystery. It should be an intentional and natural part of how your business grows. That’s what I help my clients do.

What stories you’ll find here

This blog is part personal journal, part inside look at building a business, and part place for inspiration when you need it most. Think of it as a compilation of all the conversations we’d have over dinner (which, we can absolutely do that too, if you’re ever in Atlanta!).

And if you love the behind-the-scenes side of growing a business – the moments that don’t always make it to the website – you’ll find more on Instagram. There, I share the real, unpolished parts of entrepreneurship, storytelling, and my life in between.

Because the best ideas, the ones that change everything, don’t always come when you’re caught up in the day-to-day. They show up when you step back, make space to think, and let possibility unfold… over the weekend.

Let’s work together

If you’re building something great and you’re ready for the world to see it, let’s make it happen.

📩 Contact Sable & Rose
📥 Download: Master Messaging Playbook (expert-crafted, step-by-step guide to help you create consistent, compelling messaging frameworks that convert browsers to buyers)

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