$159

Designed for growing businesses that want to earn media coverage without hiring a PR agency.

"I want to be featured in Forbes." 
"How do I get a quote in Business Insider?"
"Can my event be featured in the local paper?"

If you’ve ever said something like this - or quietly wished for that kind of visibility - you’re not alone. My clients ask me these questions all the time.

What they’re really wondering is: How do I earn media exposure that builds trust, generates brand awareness, and attracts opportunities for my business?

The answer is PR...specifically, what we call "earned media."

It’s understanding how the media works, what makes a good story, and how to position your business so the right people actually see it.

From Inbox to Headlines helps you think strategically about earned media - from positioning and timing to pitching and visibility - so you can communicate your value clearly and start showing up where your audience is already paying attention.

Inside this step-by-step playbook, you’ll find:

✔ What journalists are actually looking for—and why most pitches never make it past the subject line
✔ Real examples (strong and weak) with annotations and adaptable frameworks
✔ Smart, effective ways to build a relevant media list
✔ Strategies to turn one piece of coverage into long-term brand visibility
✔ A step-by-step approach to help you understand, plan, and execute earned media in a way that aligns with your goals

From Inbox to Headline: The Art of the Media Pitch